Case studies

Lincolnshire Food and Drink Awards, February 2013

Release date: 16th May 2014

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Hundreds of people logged on to the Internet to watch the Select Lincolnshire Food and Drink Awards on the evening of Thursday 7th February, which was broadcast live for the first time ever by onlincolnshire.

The awards at the DoubleTree by Hilton Lincoln, which celebrate the county’s top food and drink producers, cafés, pubs, restaurants, tea shops and accommodation, were live streamed via the onlincolnshire website as a way of demonstrating the opportunities digital technology can provide to businesses, communities and residents.

According to Lincoln-based video production company Bright Spark Ltd, which filmed the action on the night, there were 471 connections made to the stream as the footage aired.

More than 79,000 Twitter accounts were reached as part of the awards, with conversation about the event, incorporating #LFDA13, appearing in Twitter feeds more than 1.2 million times.

Pictures from the night along with updates of winners could be seen on theonlincolnshire Facebook page and Instagram account.

Angela Driver from the Lincolnshire County Council-run project said: "Using live streaming to bring a high-profile event to people unable to attend was a great way of demonstrating what the Internet can offer residents and businesses.

"The live streaming attracted huge support from the Lincolnshire community with hundreds of people watching. Other interactive elements we brought to the night, such as the Twitter wall and the interactive voting which enabled guests on the night to vote for their favourite flavoured chocolate, which was then served on the night with coffee, proved a real hit.

"We can only move forward from here, making more people aware of how they can use the power of the Internet and digital services to develop their business or enrich their home life."

The awards were split into two sections, with four Lincolnshire Life County Cuisine Awards ‘A Taste of Excellence’ and 13 Select Lincolnshire Awards.

Winners included Uncle Henry’s Farm Shop, which was crowned Producer of the Year, Redhill Farm Free Range Pork and Mountain’s Boston Sausage which picked up a joint People’s Choice Award from event sponsor Lincolnshire Co-operative, and the Hearts of Gold Best Tearoom or Coffee Shop which went to Myers Café Tea Room in Horncastle.

Audience members were also shown a short film featuring the Lincolnshire Co-operative, Doddington Hall and Batemans Brewery about how they make use of the Internet (click here to view), which will be available to view on the onlincolnshire YouTube channel. Further interviews with winners and guest speaker Paralympian Sophie Wells will also to be available to watch via the channel.

The ‘wired’ activity was funded by the onlincolnshire project, with part-finance from the European Regional Development Fund (ERDF). It was the latest in a series of‘wired up’ events across the county.