Local Broadband News

Competing in the Digital Age

11th September 2015
Competing in the Digital Age

Technology is evolving at such a rate that many businesses are finding it hard to keep up. That’s according to the University of Lincoln which is keen to help firms take advantage of digital technology and the opportunities it provides.

The Lincoln Business School is hosting an event on 24th September to showcase some of the projects academics and local businesses have already been working on and the expertise they can provide.

As part of the onlincolnshire project, which has brought high-speed fibre broadband to more than 100,000 homes and businesses, staff at the university have been working with a number of firms across the county.

These projects are now coming to an end and Ted Fuller, Professor of Entrepreneurship and Strategic Foresight at the university, said he’s keen to share what they have learnt.

“All of the businesses had very different needs – some wanted help raising their profile online and finding new customers online while others wanted to find out more about 3D printing and prototyping.

“Collectively they’ve helped us to discover what is necessary to further generate the growth of both urban and rural enterprises in Lincolnshire and we, along with the businesses themselves, will be sharing our experiences at the event later this month.”

Called Competing in the Digital Age, the half-day session from 9.30am until 1pm will also feature talks on the rural digital economy as well as the challenges we may face in the future.

Leanne Townsend from the University of Aberdeen, who also works in the Research Councils UK Digital Economy Hub, will give an insight into the rural-urban digital divide while Jimmy McLoughlin from the Institute of Directors will discuss the ‘new’ economy.

Professor Fuller concluded: “Broadband is very important to our economy but some businesses are failing to seize the opportunities it brings. This could be down to poor connectivity or a lack of skills and experience.

“Conversely there are some really innovative businesses out there which are adapting well to change and embracing emerging technologies. 

“However, no one firm will have all the knowledge they need, which is why we are keen to encourage collaboration between the business community and the university to support innovation during this time of rapid technological change.”

For more information about Competing in the Digital Age, which will be held from 9.30am until 1.30pm at the Lincoln Leadership & Management Centre (LLMC) on 24th September and to book your free place, please contact Jane Deville on jdeville@lincoln.ac.uk

To find out more about onlincolnshire, which is part-funded by the European Regional Development Fund, please visit www.onlincolnshire.org