Onlincolnshire went behind-the-scenes into the world of superbike racing at Cadwell Park near Louth over the Bank Holiday weekend, interviewing top riders, live blogging and tweeting, and taking photographs from around the venue.
Thousands of people attended the race, with thousands travelling from across the UK and further afield.
As well as racing teams taking their turn round the track, there were motorcycle display teams, trade stands, a fun fair and a children’s area for families visiting the race.
The race was ‘wired’ by Onlincolnshire as part of a series of events aimed at demonstrating the capabilities of digital technology.
The Onlincolnshire team managed to get interviews with Double British Superbike Championship winner, Lincoln racer Alex Lowes, who was riding for the Louth-based Samsung Honda team, and Boston-born Ben Wilson.
During the interviews, which can be viewed on the Onlincolnshire YouTube channel, Alex and Ben were both keen to take up the cause for better broadband explaining how they use superfast broadband to stay in touch with fans and team members.
Also check out Onlincolnshire Facebook page for more photos from the event.
All of the activity was part-funded by the European Regional Development Fund (ERDF).
Councillor Colin Davie, Executive Member for Economic Development at Lincolnshire County Council, said: “This was a great event for us to attend.
“Because there are so many fans of the sport, it gave us a chance to engage with thousands of people, both spreading the word about the importance of superfast broadband and keeping fans up to date with what was happening at the event.
”We’re delighted with the interaction we got through social media - it just proves that the internet is a very powerful way to engage with people,” he added.
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